Modern Requirements: Creating a Positive Image of an Educational Institution

Positive orientation of the youth to receive vocational training in a particular institution is determined by the image of the educational organization in many respects. When forming a positive image on the market of educational services, the institution is necessary to identify its strengths and weaknesses to determine priorities and strategies of further work.

Keywords: image of educational institution, vocational education, criterion of positive image, the strategy of image formation.

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