The article deals with the problems of the preschool children and primary school students’ creative development. The authors emphasize verbal creativity, which allows revealing the kid’s personal potential. The article describes methods and techniques for working with children on the perception and creation of literary texts; there are given examples of tasks. The main opportunities for introducing children to this kind of creativity are emphasized.

Keywords: verbal creativity, preschool children, primary school students, imagination, perception, text, emotional reaction, game interaction