The article considers the problem of formation and development of competitive personality. Examines the creation o f a competitive, adaptive behavior o f a graduate that gives him a competitive advantage. Activity of pedagogical collective is investigated from the position o f the effective application of traditional and innovative learning approaches which determine the mechanism o f training in educational institution of secondary vocational education a sought after specialist. The significance o f the work lies in the possibility o f generalization of experience o f the teaching staff for the use o f other educational institutions.

Keywords: formation o f professional skills of specialists; the use o f traditional and innovative learning approaches; the system o f training o f students.