Нина Алексеевна КОРНИЕНКО, профессор, доктор психологических наук, г. Новосибирск.

Гендерные различия эмоционального восприятия цвета

Автор представляет гендерный анализ цветовых типов поведения, показывает действие механизма гендерной стереотипизации как часть социально-психологического процесса.

Ключевые слова: эмоциональное восприятие, цвет, анализ, типы цветового поведения, механизм, гендерная стереотипизация.

N. A. Kornienko, professor, Doc. Sciences (Psychology)……

Gender diffrences in emotional perception of colour.

The gender analysis of colour patterns of students' behaviour and of the process of mechanism for gender stereotyping are introduced. As the important determinant the emotional perception of colour by the students of NSAU (the young men and women) is offered, the range of its peculiarities is disclosed, the colour patterns of behaviour are described. It is show, that the content of gender stereotypes reflects the peculiarities of colour pattern of behaviour. The perception of these peculiarities, in its turn, becomes the catalyst for actualization of gender stereotypes of colour pattern of behaviour. The mechanism for stereotyping is viewed by us as the part of socio-psychological process in students' interaction.

Keywords: emotional perception, colour, analysis, patterns of colour behaviour, mechanism, gender stereotyping.

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