This paper reveals the logic and structure of the advanced training program for educational leaders through the project approach. As a result, the basic elements of the educational model for the development of financial culture in an educational organization are presented. In conclusion, the authors state the fact that the teacher has the opportunity to build up the system for the formation of a culture of competent financial behavior of children, adults, pensioners, and other target audiences.

Keywords: project approach, development of financial culture, competent financial behavior, project model of educational activity.