Educational technological environ is identified in the article as an aggregate of organizational pedagogical conditions and mechanisms of school evolvement and self-evolvement as an object of studying and practice and as a factor of formation in the professional self-identification of students. Professional self-identification of a student is considered, in its turn, as a factor of personality’s evolvement, and the student — as a subject with own living and professional plans, in terms of analysis about his or her own real opportunities and being in demand on the labor-market.