The article examines the term "education" in the aspect of growing values of students. Special attention is paid to normative component of this issue, requirements and techniques of formation of axiological skills and age- psychological common factors and special aspects of this process development. Strong attention is paid to the cooperation between behavioral culture of a teacher and child-rearing practices. It raises issues of normative etiquette of a teacher, the choice of effective parenting techniques, knowledge of methodological tools oriented to ethical standard and norms of behavior of students.

Keywords: education, values, stages of moral development, simulation, identification, value-semantic competence, behavioral culture of the teacher.