The article deals with the concept o f "principles o f thinking" and its role in the life of modern man. The necessity of developing skills o f solving open tasks in the educational process is substantiated, based on the identified contradictions between the demands of modern society and the level of quality o f education. The inconsistency o f identification of intellect and thinking is proved.

The article examines the term "education" in the aspect of growing values of students. Special attention is paid to normative component of this issue, requirements and techniques of formation of axiological skills and age- psychological common factors and special aspects of this process development. Strong attention is paid to the cooperation between behavioral culture of a teacher and child-rearing practices.