The article attempts to analyze the emergence of the new trend in higher education that is the rendering of services, which displaces the traditional goal of teaching. We analyze the similarities and differences of the essence of learning and rendering educational services.

Keywords: real education, contradiction, tendency, training, services, feedback, dialogue, monetary economy, formal education.

In the article we attempt to search the existing problem of education in the environment of modern higher education.

Keywords: University education, education, learning, the problem of education, conflict, immaturity, the problem of learning, crisis, abstract understanding, philosophical reflection.