An analysis of the activities of the admission campaign of higher educational institutions of the city of Moscow, as well as a sociological survey, revealed the need for adopting a strategy for attracting a contingent to the ROAT walls and creating a career guidance council of the academy. Targets and goals. The main goal of the article is to familiarize readers with the specifics of organizing distance learning and the specifics of vocational guidance work by employees of a correspondence university using the example of the Russian Open Academy of Transport RUT. Methods.